Case study — 2024

BTK ATM UX/UI Case Study

This project involved redesigning the ATM UI for BTK Bank with a focus on improving user experience, accessibility, and efficiency.

Client: BTK ATM UX/UI Case Study
Role: UX Research, UI Design, Prototyping
Year: 2024
Tags: UX, UI, Banking

The case

Description

The goal was to modernize the outdated interface while maintaining brand consistency and simplifying transaction workflows.

The new design incorporates multilingual support (Arabic, French, and English) and provides real-time feedback during transactions, enhancing usability and building trust with users.

The Communication department at BTK Bank played a key role in ensuring the project aligned with the bank's brand identity and user communication strategies, resulting in a seamless, intuitive interface that caters to a diverse audience.

About BTK

BTK (Banque Tuniso-Koweitienne) is a prominent commercial bank in Tunisia, established in 1977. It offers a wide range of financial services, including personal banking, business solutions, loans, and investment products. With a strong presence in the Tunisian market and ties with Kuwait, BTK focuses on providing innovative banking solutions to meet the needs of both individuals and businesses.