
01 / 04 — 2026
Keenpipe · AI Sales Agent UX/UI Case Study
An end-to-end redesign of Keenpipe, the AI agent that finds B2B buyers, drafts the outreach and waits for a human yes before anything leaves your name.
UX/UI Designer & Communication Specialist, building from Tunis.
Worked with
Shipped for teams across fintech, Web3, and hospitality.
Three areas of expertise to consistently and effectively support your business — from first brand sketch to shipped interface.
Every product has a moment where the user hesitates, and that hesitation is expensive. My job is to find it before your customers do. I map flows, run research, wireframe, and test until the path through a product feels obvious in hindsight. At Digit-U, that work raised conversion by 25% on key journeys. At Quicktext, it cut design iteration cycles by 30%. Good UX doesn't announce itself. It just makes everything else look easy.
I'm a UX/UI Designer and Communication Specialist based in Tunis. My work runs across SaaS, fintech, blockchain, and AI-powered platforms, from a next-gen bank ATM to an AI hiring platform. I've shipped end-to-end products at Dar Blockchain, Digit-U, and Quicktext, I teach project management at ESEN, and I build my own products on the side, like Karny and TalentAI. The pattern: I don't stop at the mockup.
UX/UI Designer
Jan 2025 — Current
Adjunct Lecturer, Project Management
Sep 2026 — Current
UX Instructor
Feb 2026 — Jul 2026
UX/UI Designer
Oct 2023 — Aug 2024
UX/UI Designer
Mar 2023 — Jul 2023
UX/UI Designer
Jul 2022 — Feb 2023
UX/UI Designer
Dec 2020 — Jul 2021
Community Manager
Mar 2019 — Jul 2019
Next step
Currently taking on new projects, from Tunis and remote.